Last updated: 01.01.2026

This Privacy Policy explains how Dormeo Fashion (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website, create an account or purchase products from us.

We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and, where applicable, the EU GDPR and other international privacy standards.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who we are and how to contact us

Dormeo Fashion is an online store specialising in men’s luxury fashion, including watches, shoes, bags, jackets and accessories, with plans to expand into women’s fashion in the future.

  • Trading name: Dormeo Fashion

  • Legal entity name: Doremo LTD

  • Registered address: 470 Endfield Lane N, Greenford. UB60GE

  • Email: support@doremo.co.uk

  • Website: [https://www.dormeo.co.uk]

For data protection law, we are the “data controller” of your personal data.

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at contact@doremo.co.uk.

2. What personal data do we collect

The type of personal data we collect depends on how you interact with our website and services.

2.1 Data you provide directly

When you:

  • Create an account

  • Place an order

  • Subscribe to our newsletter

  • Contact us via email or contact form

  • Leave a review

We may collect:

  • Name and surname

  • Billing and shipping address

  • Email address

  • Phone number

  • Account login details (username, bcrypt/encrypted password)

  • Order history and purchase details

  • Payment-related information (processed securely by our payment providers; we do not store full card numbers)

  • Any messages or inquiries you send to us

2.2 Data collected automatically

When you browse our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Approximate location (city/country level)

  • Pages visited, time spent on pages, and click behaviour

  • Referring URL (how you found our website)

This information is typically collected via cookies and similar technologies.

2.3 Data from third parties

We may receive limited personal data about you from:

  • Payment providers (e.g. confirmation of payment)

  • Delivery and logistics companies (delivery status)

  • Analytics or advertising partners (aggregated or pseudonymised data)

3. How and why we use your personal data

We use your personal data only when we have a valid legal basis to do so. Common purposes include:

3.1 To process and deliver your orders

  • To create and manage your account

  • To process payments and refunds

  • To arrange shipping and delivery

  • To send order confirmations and updates

Legal basis:

  • Performance of a contract (to fulfil your order)

  • Compliance with legal obligations (e.g. tax and accounting)

3.2 To provide customer support

  • To respond to your questions or complaints

  • To help you with sizing, returns and product information

Legal basis:

  • Performance of a contract

  • Legitimate interests (to provide good customer service)

3.3 To send marketing communications

  • To send you emails about new arrivals, offers or updates

  • To show you relevant ads for our products (where allowed)

We will only send email marketing if:

  • You have opted in to receive it, or

  • You are an existing customer, and local laws allow it.

You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us.

Legal basis:

  • Consent

  • Legitimate interests (for existing customers, where permitted)

3.4 To improve our website and services

  • To analyse how visitors use our site

  • To test layouts, features or new content

  • To help keep our website secure and functional

Legal basis:

  • Legitimate interests (to develop and improve our business and website)

3.5 To comply with legal and regulatory obligations

  • To maintain business records

  • To cooperate with lawful requests from authorities

  • To manage fraud prevention and security

Legal basis:

  • Compliance with a legal obligation

  • Legitimate interests (preventing fraud and abuse)

4. Cookies and similar technologies

We use cookies and similar technologies to:

  • Enable core site functionality (e.g. shopping cart, login)

  • Remember your preferences (e.g. language, currency)

  • Analyse site traffic and performance

  • Support marketing and advertising (where applicable)

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

[Optional: Add a link to a separate Cookie Policy if you create one.]

5. Who we share your personal data with

We do not sell your personal data. We may share your data with trusted third parties who help us run our business, including:

  • Payment processors (e.g. Stripe, PayPal) to securely process payments

  • Shipping and logistics providers to deliver your orders

  • IT and hosting providers (e.g. web hosting, email services, backup and security tools)

  • Analytics and marketing partners (e.g. tools to analyse site traffic or run advertising campaigns)

  • Professional advisers (e.g. accountants, legal advisers) where necessary

  • Authorities or regulators were required by law

These third parties only receive the information necessary to perform their services and are required to handle your data securely and in accordance with data protection laws.

6. International transfers of personal data

Dormeo Fashion may work with partners and service providers located outside the UK or European Economic Area (EEA).

Where your personal data is transferred outside the UK/EEA, we will ensure that appropriate safeguards are in place, such as:

  • Adequacy regulations (countries recognised as providing adequate protection), or

  • Standard contractual clauses approved by the UK or EU authorities.

You can contact us for more information about specific safeguards used.

7. How long do we keep your personal data

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Orders and transaction records: 6 years for tax, accounting and legal purposes

  • Customer accounts: as long as your account is active

  • Marketing data: until you unsubscribe or withdraw consent

  • Customer support communications: for a reasonable period to handle follow-up issues

When personal data is no longer needed, we will securely delete or anonymise it.

8. Your rights

Depending on where you live and local law (for example, under UK/EU data protection law), you may have the following rights:

  • Right of access – to request a copy of the personal data we hold about you

  • Right to rectification – to correct inaccurate or incomplete data

  • Right to erasure (“right to be forgotten”) – to request deletion of your data in certain circumstances

  • Right to restrict processing – to limit how we use your data in certain cases

  • Right to data portability – to request your data in a structured, commonly used, machine-readable format

  • Right to object – to object to processing based on legitimate interests or direct marketing

  • Right to withdraw consent – where processing is based on your consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [insert email] with your request and proof of identity (where required).

You also have the right to complain to your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

9. Children’s privacy

Our website and services are not intended for children under 16, and we do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so we can delete it.

10. How we protect your data

We take reasonable technical and organisational measures to protect your personal data, including:

  • Using secure (HTTPS) connections

  • Limiting access to personal data to staff and service providers who need it

  • Using secure, reputable payment providers

  • Maintaining security measures on our website and hosting environment

However, no method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

11. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites. We recommend reading their privacy policies before providing any personal data.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services. We will post the updated version on this page with a new “Last updated” date. We encourage you to review this page regularly.